Will This Shoe Go Well with My Outfits?

Hello, it's Sam!

Today, we’ll break down a reel from Thursday Boot Company.

I have a small announcement to make! 🎉

To make this newsletter more informative, I’m adding two new sections:

• Theory of the week - Covering different marketing theories and concepts.

• Curated Content – Videos, blogs, and podcasts to boost your knowledge and skills.

I’d love to hear your feedback on these additions!

Content Breakdown

Thursday Boot Company

I am sure you asked yourself this question before getting a new pair of shoes.

"Will This Shoe Go Well with My Outfits?"

Thursday Boot Company answers this question perfectly in just 30 seconds.

The video begins with a close-up of a man's boots, slowly zooming out to reveal him wearing a t-shirt and a jacket over it.

After getting ready, he walks out of the frame.

That’s It!

But Why focus on something that isn't the product they are selling?

This video wasn't about boots.

This was the answer to the question that I mentioned before.

"Will This Shoe Go Well with My Outfits?"

Why This Worked?

Shoes aren’t just for protecting your feet, they’re a big part of your outfit.

Showing the boots styled with an outfit that is commonly worn by men helps the consumer to visualize if the shoe looks good with the outfit or not.

As consumers, we’re not just buying shoes; we’re looking for ways to enhance our overall appearance.

By focusing on how the boots complement an outfit, the video reassures us that the boots aren’t just stylish—they’re versatile.

When viewers see the boots styled, they’re more likely to imagine themselves wearing them, making them feel as if the product is already theirs.

This subtle psychological nudge removes doubts and increases the chances of a purchase.

Takeaways

1. Focus on the bigger picture: Show how your product fits into a real-life scenario, not just the product itself. In this case, they demonstrate how their shoes complement an entire outfit.

2. Address common doubts: People often wonder if a product will work with their style. By showcasing the boots styled with an outfit, Thursday Boot Company answered that question for the consumer.

3. Leverage visualization: Helping your audience imagine themselves using your product can increase emotional attachment and the likelihood of a purchase.

4. Sell the experience, not just the product: The boots are not just shoes; they’re a way to enhance the wearer’s overall look. By showcasing the boots in a real outfit, Thursday Boot Company makes the product feel more desirable and relatable.

Sometimes, it’s not about highlighting the features of the product but showing how well it fits into your audience's life.

By making your product relatable through context and real-life scenarios, you engage your audience and make them more likely to take action.

Theory of the Week

The AIDA Model

Today, let's dive into the AIDA Model—a simple yet powerful framework that helps guide customers from learning about your product to actually making them purchase it. It walks customers through four stages: Awareness, Interest, Desire, and Action. Let me break it down for you:

• Awareness: The first step is to get your product in front of people. This is all about making your audience aware that your product exists. Whether it’s through social media, ads, or word of mouth, you need to make sure the right people hear about it.

• Interest: Once your audience knows about you, it’s time to spark their curiosity. Share what makes your product unique, highlight its features, and explain why it’s worth their attention. This is where you get them interested in what you have to offer.

• Desire: Now that you’ve got their interest, it’s time to make them want your product. Show them how it solves a problem or improves their lives. This is where you turn a simple interest into a strong desire.

• Action: Finally, you need to guide them to take action—whether it’s purchasing, signing up for more information, or reaching out. This is where your call-to-action (CTAs) come in to encourage them to move forward.

Let’s look at how Apple used the AIDA Model during their 2007 iPhone launch:

• Awareness: Apple made a big announcement. Something new, something no one had seen before. This instantly caught people's attention and built high expectations.

• Interest: Steve Jobs took the stage to explain what made an iPhone different. He highlighted its unique features and how it differs from other phones.

• Desire: Next, he created a desire by demonstrating how an iPhone addressed the problems users experienced with other phones. The iPhone was positioned as the ultimate solution to those issues.

• Action: Finally, Jobs demonstrated the iPhone live on stage, confirming it was real, functional, and beneficial for users. This enabled the audience to visualize the product's real-world application and increased their desire for it.

So, the AIDA Model is a great way to guide your customers through their buying journey, just like Apple did with the iPhone launch. Try using it in your next campaign and see how it works for you!

For a deeper dive into the AIDA Model, check out this article.

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