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Weekly Radar: OpenAI’s Deep Research, Google’s Gemini 2.0, Meta’s AI Ad Tools, and TikTok’s Security Push

This week’s SocialSyntax Weekly Radar covers the OpenAI launch of Deep Research and Google’s Gemini 2.0 update. Plus, Meta rolls out new AI-driven ad tools, TikTok fights data security concerns in the U.S. and Canada, and X faces a legal setback over election data.

Author

Sam
February 10, 2025 • Est. Reading Time: 7 minutes

Good morning. It's Monday, Feb 10th, and in this week’s edition, we're introducing Weekly Radar, a new feature of SocialSyntax.

OpenAI’s new Deep Research tool and Google’s Gemini 2.0 update are shaking up the AI landscape. Meanwhile, Meta launches AI-powered ad tools, TikTok takes steps to ease U.S. security concerns, and X faces legal pressure over election data. Plus, new features are coming to Instagram, WhatsApp, and LinkedIn—here’s everything you need to know this week!

Last Wednesday, we analyzed Pepsi's controversial "Live for Now" advertisement featuring Kendall Jenner, which was pulled less than 24 hours after its release due to widespread criticism.

First time reading? Join other marketers who are staying ahead of the curve—sign up here. And, as always, feel free to reply to this email with your thoughts or suggestions!

Hello Readers! 👋

The AI landscape is evolving at lightning speed, and last week, two major updates were released that could reshape how we interact with artificial intelligence.

OpenAI unveiled Deep Research, a powerful new AI agent within ChatGPT that can conduct complex, multi-step investigations across the web. Designed for finance, science, and engineering professionals, this tool can autonomously search, analyze, and generate structured reports in minutes—tasks that traditionally take hours or even days.

While OpenAI touts Deep Research as a game-changer, concerns remain about its ability to differentiate reliable sources from misinformation.

Meanwhile, Google expanded its Gemini 2.0 lineup, rolling out new models like Gemini 2.0 Pro Experimental for advanced coding and reasoning tasks, and Gemini 2.0 Flash-Lite, a faster and more cost-effective AI model.

The updates also introduce multimodal capabilities, allowing Gemini to generate text, images, and even multilingual audio. With native tool calling and deep integration with Google Search, Gemini 2.0 is shaping up to be a serious competitor in the AI space.

Social Media News 🌐

  1. Meta rolls out AI-driven tools to enhance ad campaign performance Meta is introducing new AI-powered features to help advertisers improve the effectiveness and efficiency of their ad campaigns on its platforms.

  2. German court orders X to hand over election data in legal blow to Musk’s platform A German court has ruled that X (formerly Twitter) must provide election-related data, which is a setback for the platform's data control policies under Elon Musk.

  3. Meta Outlines Improved AI Transparency Disclosures Meta is updating its disclosure policies to provide greater transparency regarding how AI is used on its platforms and the content it generates.

  4. X Adds New Elements to Its Grok AI Chatbot X (formerly Twitter) is enhancing its Grok AI chatbot with new functionalities, potentially including file uploads and other interactive features.

  5. TikTok Looks to Alleviate Data Security Concerns in the US TikTok is taking steps to address data security concerns in the United States, likely outlining new measures to protect user data and ensure compliance with regulations.

Quick Headlines:

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THAT’S A WRAP

And that’s a wrap for this week’s SocialSyntax Weekly Radar! Thanks for reading. I enjoyed hearing your thoughts on how the latest social media shifts are impacting your business. It’s always great to connect with you and exchange ideas!

I’ll be back next week with more insights, so don’t miss out!

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